WEFI

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WEFI

BEHAVIORAL ECONOMICS AND ENTREPRENEURSHIP

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The decision to enter entrepreneurship is determined by the assessment of return and risks, the evaluation of personal skills, and potentially non-pecuniary benefit in the utility function. These connect to discussions in behavioral economics and decision-making. This lecture will will connect topics in entrepreneurship research to the major themes of behavioral economics.
Lecturer: David Robinson (Duke)
Date: March 22nd, 2021